SEO Basics for Business Owners

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Can customers find your website on Google? If you aren’t frequently fielding calls and emails from your website, you may need to improve your Search Engine Optimization (SEO).

What is SEO?

Search engine optimization (SEO) is an Internet marketing practice that increases the quantity and quality of traffic to your website by helping your website rank on the first page of search engines like Google, Yahoo and Bing.

Need help with SEO or web design in Durango, CO? Contact the web designers at Durango Web Design & SEO. We will provide a free initial consultation to get to know your needs & strategize on a web development plan that puts you ahead of your competition.

3 Quick SEO Tips

By improving your website’s SEO, more customers will find you on the Internet. Here are three SEO tips you can use to immediately improve your website’s performance on major search engines.

Keep Your Content Fresh…

When it comes to developing the content on your site, be sure to keep both your customers and search engines in mind. Google prefers content that users find relevant and engaging, so your website should be designed to meet the needs of your customers first and search engines second. Make your content interesting & engaging and Google will reward you!

…Make Your Web Design Functional…

Imagine your customer visiting your website for the first time. Will your customer know what your product does? Can he or she easily find your contact information? To better your website’s rankings on Google, your web design should be aesthetic and functional. When your customers engage with your content, it indicates to search engines that people find your website relevant and useful.

..and Double Check Your Links.

Link building is an important part of SEO that can make or break your website’s performance. Proper link building is an important ranking factor in Google’s search algorithm, but done incorrectly, it can actually hurt your website’s rankings. Make sure the links on your website aren’t spammy and that they go to the right place, and you should be in the clear.

“The objective is not to make your links appear natural, the objective is that they are natural.” – Matt Cutts, former head of the Web Spam Team at Google

Web Designers in Durango, CO

Most entrepreneurs are too busy to handle search engine optimization and Internet marketing on top of the day-to-day running of their business. Durango Web Design & SEO provides flexible SEO packages to meet the needs of any business. For a free initial consultation and project analysis, contact us today.

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