Facebook for Small Businesses—What You Need to Know

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facebook marketing social media durango co

These days, social media marketing is ubiquitous. Recent statistics show 80% of small businesses have a Facebook page, but that doesn’t mean you can’t outshine your competitors on social media. You just need a little help from the experts to get noticed among the crowd.

To get the most out of your social media marketing, you need a small business Facebook strategy that engages your existing customer base and helps you build relationships with new ones. Being successful on Facebook can be tricky, but below are six steps to help you create a more successful small business Facebook page.

Facebook Marketing for Small Businesses in Six Steps

Facebook is a great, low-cost way to market your business, but there are a few steps you need to take before and after you set up your small business Facebook page to help you stand out from your competitors right away.

STEP 1: Know Your Audience

When our social media team works with new social media clients, the first thing we do is get to know your audience, aka, your existing and future customers. We do our research to get a clear picture of your target audience before we post so we reach them in the most effective way, enhancing and inspiring loyalty to your brand.

STEP 2: Decide What to Post

How do our social media experts know what to post? While that largely depends on the research we do into your target audience, a general guideline is that your Facebook posts should inform and inspire your audience.

STEP 3: Create Your Page

Facebook has several easy-to-follow tutorials about how to set up your Facebook business page. When our social media team uploads photos to business Facebook pages, we always keep the branding of the company we’re working with in mind. That way, customers have a seamless experience whether they find the business online or drive by its brick-and-mortar store.

STEP 4: Optimize Your Page

One of the most important things to remember when creating a business Facebook page is to optimize your page for SEO. Incorporate keywords in the “About” sections of your business page to perform some basic SEO, and make sure your business is listed under the right category, too.

STEP 5: Find Your Existing Customers

Our Durango web designers have a number of ways to increase engagement with your existing customer base as well as help you find new followers. One of the easiest ways to engage your existing customers is to add a Facebook “like” button to your website. Another way to get more likes is to add a link to your Facebook page to the bottom of your company’s email newsletter.

STEP 6: Attract a New Audience

Now that you’ve found your existing customers, it’s time to grow your audience. Ask your employees to like and share your Facebook page, as well as your posts. Consider investing in Facebook Ads as well. These days, getting your page seen on Facebook takes investment in Facebook Ads. However, knowing how to optimize these ads is a surefire way to grow your audience without breaking the bank in this new pay-to-play environment.

Facebook for Small Businesses in Durango, CO

Small businesses need to set themselves apart on Facebook, but most business owners do not have time to create effective social media posts on top of the day-to-day running of their business. For help with your social media marketing in Durango, CO, contact our team of Internet marketing geeks. We’ll help make your Facebook page a success so you can get more leads without spending your entire day creating Facebook posts!

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