What is Responsive Web Design?

It’s another busy day. You wake up, check your email on your laptop, head to the office and get to work on your desktop. During your lunch break, you scroll through Facebook on your smart phone, and later that evening, you catch up with the news on your e-reader.

In one day, you may access the Internet through a variety of devices, all with different sized screens. If you’re a business owner, your customers are likely doing the same thing, so it’s more important than ever to have a website that looks great across all devices.

That’s where responsive web design comes in. Responsive web design makes your website functional and attractive on different devices and screens. Without responsive web design, you would need a web designer to create a different website for every different size screen.

Is Your Business Website Mobile Responsive? Here’s How to Check.

Is your business website mobile responsive? You can easily test your website on Google’s free Mobile-Friendly Test. The Mobile-Friendly Test will tell you if your website needs a redesign to perform well on all devices.

Responsive Web Design Puts You Ahead of Your Competition

Responsive web design is the best way for your customers to experience your business online, whether they are exploring on their laptop, tablet or smart phone. Without it, your customers will have a hard time reading the text on your site and an even harder time purchasing from you. Rather than wasting his or her time, your customer is likely to hit the back button and go to a different website—aka, one of your competitors.

While customer experience is the #1 reason you need responsive web design, there’s another reason it’s so important: Google ranks responsive websites higher in the search engine results compared to other websites. In other words, your website will appear above your competitors’ if it is mobile responsive.

Hire a Durango Web Designer, Be a Success!

If you want your website to be seen before your competitors’, having a mobile responsive website is a must. The team at Durango Web Design & SEO can design a website that looks great on all your customers’ devices and outranks your competitors. Contact us to learn more.

5 Steps to Great Web Design

As a smart business owner, you know you need a website to compete in today’s world. However, many business owners aren’t getting everything they could out of their current website, so it’s important you work with a web design company that knows how to convert visitors into customers.

Read on to learn five important steps to great web design.

STEP #1: Branding to Build Confidence

One thing a good website can accomplish is positioning your business as a reliable, trustworthy player in your industry. Good website design instills confidence. If your website is both functional and aesthetic, people are more likely to hire you or buy your product compared to a website that looks disorganized or amateurish.

STEP #2: Conversion to Create Customers

Does your website have a high bounce rate? If so, there probably aren’t any conversion mechanisms in place that guide your website visitors to contact you or buy from you. Your website design should be unique and cohesive, and built to drive customers to act.

STEP #3: Marketing to Differentiate

Once the nuts and bolts of your branding and website design are in place, the next most important element to your business website is differentiating your company from your competitors. Many companies are uncomfortable thinking outside the box and choose a website aesthetic that resembles that of their competitors. This is a big mistake.

Why? If your website, SEO and Internet marketing all resemble your competitor’s, you are certain to get lost in the crowd! Having a cookie-cutter website is not an advantage, but having an aesthetic that’s unique will help you stand out.

STEP #4: Soft Selling to Persuade

The so-called soft sell is a huge part of Internet Marketing (and social media marketing in particular, but we’ll save that for another blog). Rather than forcing your message onto your website visitors, good web design encourages your customers to convert through gentle persuasion.

STEP #5: Analytics to Track Progress

Now that your website is built and your digital marketing in place, you need to set up analytics to ensure your website traffic is aligned with your goals. By using tools like Google Analytics, you can track your progress and make adjustments to your website to improve your conversion rate.

Hire a Durango Web Designer

Don’t want to blow your marketing budget on a website that does not get you any new customers. If you need help with your website design in Durango, CO, contact us. Our web design pros will provide a free initial consultation and project analysis. Get started today.